Unfortunately, this presentation got off to a bit of a rough start. The event seemed quite oversubscribed with people standing atop tip-toes and craning their necks and cameras in an attempt to catch a glimpse of the collection.

A wide range of people stood anxiously in the queue awaiting entry to the event which started about 30 minutes late. Tall and attractive young people dressed foolishly and acting even more foolishly stood loudly in front of the interactive i-phone wall dedicated to the memory of Alexander McQueen, serving as a painful reminder of what the UK fashion industry has lost and what it’s future looks like (poorly behaved children).

Alexander McQueen Tribute

Once inside the event, the excitement was palpable. The white runway was set up standard – running down the middle of the several hundred in the audience. The music was reminiscent of a soundtrack to a horror film about zombies or aliens and fit the scene quite well. The models were quite alien looking themselves with massive hair slicked back, and some of whom walking with posture clearly exposing shoulder blades. The effect was quite interesting creating some bizarre balance between beauty and horror.

The clothing was largely futuristic featuring geometric shapes and sharp lines. As seemed to be the case in many of the collections we saw this weekend, leather was big. The leather accents were not as prevalent (though clearly popped up on a pair of trousers amongst other places), but the full-out leather tops and dresses were out. The overall feeling was like some sort of futuristic S & M party with heavy construction going on in the background.

Belle Sauvage A/W 2010

The designers’ thoughts on what was “on” for this year (“technology and sciences”) showed through clearly in the event and the tailoring was immaculate. There did not seem to be many items that I could see selling in large quantities on the high street, there were a few colourful items that you could imagine doing quite well.

Belle Sauvage A/W 2010

All told, the show seemed to be more of a concept collection and the industrial and sciences inspired  collection clearly achieved it’s aim. The only thing that remains to be seen is whether it achieves any retail success.

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